ASMD media will get you there
Enjoy the journey
ORGANIC TRAFFIC
We let the results speak for themselves.
Demographics Simplified
Get your idea to the target with ease
Cost effective
Designed by the flow of natural traffic
Method-
ology
Tried, tested and true
Contact
Your in sync all the way
Delivered
Target projects obtained
Connect With Us
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THE POWER TO BUY
The role of media buying is
to ensure our clients' adverts appear where they and our planners
want them to and that the advertiser pays the best possible
price.
Sense of Freedom
ASMD Media is The Content + Connections Agency.
At ASMD Media, we believe everything is
connected. And that means a media agency has to think and operate
in an entirely new way.
ASMD Media is The Content + Connections
Agency, working on behalf of our clients to leverage their
brands' entire system of communications to step change their
business outcomes.
We have a unique approach to planning
and buying across Paid, Owned and Earned media which can optimise
our clients' entire system of content and connections, not just the
individual channel silos.
For us, "Content" is the fuel for
high-performing systems. This means any form of consumer messaging
that connects brands to their consumers, whether that is TV, press,
radio, events, partnerships, branded content, social, search,
mobile or new technologies. "Connections" is how we guide the
content around the system. It's about having a clearly defined
distribution strategy, ensuring there are no dead ends or wastage
resulting from disconnected content.
Independence
Media Planning
The first thing we do, using a
combination of world class research techniques, deep experience and
analysis, is to determine with our clients who their most likely,
or most desired, customers are. We are then able to determine which
media these potential customers see, read, hear or engage with the
most. This is the media planning of a campaign; we 'plan'
advertising campaigns that reach intended audiences, with the
minimum amount of wastage.
After this initial planning
stage, we then work alongside creative agencies, who actually
make the advertisements. It is our responsibility to get the
adverts on to the television screens and radio, in to the press and
cinemas, on to billboards and poster sites, and online. This is
what we call media buying.
Media Buying
During the buying stage, ASMD Media
negotiates the best possible prices with media owners such as
television and radio stations, magazine publishers and website
owners for the space or airtime. Because ASMD Media is one of the
largest media buying agencies in the world, we are able to buy
media at an incredibly competitive price. Even so, we are always
looking for innovative ways to reduce costs further and increase
the effectiveness of advertising - whether on screen, outdoors or
online.
Our clients benefit from ASMD Media
being part of the world's largest media
investment management group. This gives us unparalleled negotiation
power when buying media on behalf of our clients.
People & Places
Find our ideas all over the world!
We Care About People
The Team you need
Our people define us. And having the
best people makes us great. We ensure that we attract and develop
the best talent by creating opportunities that empower and motivate
our people.
We're Always Listening
Your ideas in mind
The motivation and passion of our
people is the most important aspect of our business and a key part
of what we mean by "People first, better results". "People first,
better results" isn't just a tag-line. We know that everything
starts with our people, and we strive to create a culture that will
fire our enthusiasm, and inspire creativity.
Our Core Values
Core value enables advertisers to
understand how their advertising has performed, what's done well,
what hasn't delivered results and how to budget in the future.
Always Ahead
Strong Leadership
The global leaders support our
offices in their efforts to consistently deliver a high level of
service to our clients.
A Small-Town Feel
Our Power
Media agencies provide planning, buying
and consumer insight advice to their clients and they deliver the
messages created by advertising agencies via paid, owned and earned
media.
Enjoy the Journey
We will figure it all out
Media Planing is the expertise to ensure that our clients'
messages appear in the right place and at the right time to ensure
they reach the correct target group.
Copyright 2015